Residential concierge
Meridian loyalty: from reset to Sanctuary
One-time resets earn trust; Sanctuary keeps the standard in your home every week or month. Our loyalty framing is deliberately not a generic points game—it is insider access and frequency-based rewards so the rhythm of service becomes part of how you run your household, not a line item you swap for the lowest bid.
Tier discounts and referral credits are applied at booking or invoicing according to your plan. Ask us to confirm your current tier after you are on recurring Sanctuary service.
Meridian loyalty tiers
Rewards track how often we are in your home on recurring Sanctuary service—habit beats points.
| Tier | Requirement | Perks & rewards |
|---|---|---|
| Bronze | Monthly recurring Sanctuary | 5% discount on eligible services; anniversary recognition—15% off during your anniversary month. |
| Silver | Bi-weekly recurring Sanctuary | 10% discount; priority scheduling; custom home-care checklist tailored to your finishes, pets, and priorities. |
| Gold | Weekly recurring Sanctuary | 15% discount; complimentary quarterly “Elite” add-on (e.g., interior oven or fridge restoration); dedicated account lead for scheduling and special requests. |
Mission-aligned & personal rewards
- Eco-mission rewards: Small credits or add-ons when you choose plastic-free refill stations or approved non-toxic product lines—aligned with how we already work in your home.
- The birthday ritual: Automated birthday greetings with a one-time “surprise and delight”—for example a complimentary room focus, linen refresh, or a small local gift (think local honey or a maker we love).
- Anniversary tiers (tenure): Year 1 — 15% discount during anniversary month; Year 2 — 20% plus complimentary window cleaning; Year 3 — 25% plus your choice of a premium restoration add-on.
Automated referral loop
Trust is the currency of high-end home services. We use a dual-incentive “Give $20, Get $20” model: repeat clients receive a unique referral link (email or SMS) after a paid visit. When the referred friend completes their first Reset, both households receive a $20 credit on the next eligible service.
Referral tracking and payouts may run through your Meridian account, email, and SMS automations; we can align fields with tools like Jobber or OctopusPro as you scale.
Automation playbook (360°)
Designed so no client feels abandoned between visits. Exact channels follow your reminder preferences in My account.
Onboarding sprint (days 1–90)
- Day 1 (post-visit): Thank-you, feedback request, and link to your digital 50-point checklist.
- Day 7: Short “Sanctuary tip” (e.g., caring for marble or quartz) so value continues between cleans.
- Day 30 / 60: Check-in on frequency—does bi-weekly still match your life, or should we tighten the rhythm?
Recurring cycle
- Reminders: SMS/email 1–2 days before visits to protect your calendar and ours.
- “Due for a reset”: If you are not on recurring Sanctuary, gentle nudges every 30 or 60 days from your last visit—optional; opt out anytime.
Churn prevention (safety net)
- At-risk signals: If you have not booked or signed into the portal in ~30 days, we flag the account for a personal outreach or a thoughtful “we miss you” offer.
- Retention metric: We review customer retention rate (CRR) monthly. In plain terms:
CRR = ((CE − CN) / CS) × 100
CE = customers at end of period · CN = new customers in period · CS = customers at start.